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Tammy Barber

Owner & COO

Curriculum Vitae

Tammy Jones Barber
25 Woods Lake Road, Suite 312
Greenville, SC 29607
Phone: 864.626.3724
Email: [email protected]

I have a keen focus on bringing companies to market internationally. Clear and concise communication, brand building, brand equity, and developing strong relationships are my key strengths. I have received regional and international marketing awards throughout my career.

Education:

Furman University
1977-1978
Music Major
Concentration in Vocal Performance

Professional Experience

BarberWind Turbines LLC
December 2008 – Present

Owner and Chief Operating Officer

  • Provide the vision and leadership to ensure the operational and financial strength of the company
  • Coordinate parallel execution of all procedures and systems to achieve our objectives and timelines
  • Oversee Human Resources. Source, interview and hire executive team and negotiate compensation and benefits
  • Ensure the financial solvency of the company. Create capital adequacy plan and secure external investment
  • Protect the company. Ensure that all company operations and relationships are properly contracted and in accordance with state and federal law. Select and liaise with legal firms
  • Compile, organize and catalog all legal documents for company security
  • Secure exclusive international rights to Gerald Barber’s IP for onshore wind turbines up to 1.6MW

Moxie Equestrian, Inc
2006 - 2010
Owner and President

  • Founded and inspired a brand of high-performing and stylish equestrian apparel for riders and for horses
  • Provided strategic sales and marketing direction which propelled the company into being recognized as an international brand
  • Provided the vision and leadership to assure the Moxie brand promise and identity aligned across all product categories
  • Attracted and secured domestic and international clientele  
    • All top U.S. thoroughbred racing stables
      • Worn by 2009 Kentucky Derby winner
      • Worn by 2009 Kentucky Oaks winner
      • Worn by Breeder’s Cup 14 World Champions
      • Worn by 2007 Horse of the Year, Curlin
    • Scandinavian Royal Family
    • Professional riders
    • Champion riders, junior champion riders, everyday riders
  • Secured 1 U.S. Patent for breathable horse boots
  • Secured 5 U.S. product trademarks
  • Sold company in 2010

Barber Interior Design
2003 - 2006
Owner and President

  • As a licensed interior designer and allied ASID member, founded the company to help clients re-envision what’s possible in their environments
  • Worked closely with clients to understand their vision and the functionality of the spaces to be addressed
  • Collaborated with clients to blend each client’s personality and style to create the perfect atmosphere
  • Created beautiful interiors and functional workspaces that improved the way clients lived, worked and played
  • Collaborated with 45 clients in five southeastern U.S. states
  • Closed company to open Moxie Equestrian, Inc.

BI-LO, Inc.
1987 - 2003
Corporate Manager, Creative Services and Web Marketing

  • Directed the Creative Marketing team in developing sales and marketing materials to support USD $3B in annual sales
  • Directed the Website Marketing team to create the first BI-LO website for customer service and strategic insight into shopping preferences and patterns
  • Assured the consistency of the brand image across all channels and materials
  • Created and executed 65 - 85 projects from concept through deployment monthly
  • As Project Director, was responsible for the annual BI-LO Expo in charge of strategic direction, set-up, tear down, management of staffing and overseeing the operations of twenty-five booths
  • Was chosen to develop and implement a higher-margin private label brand division that appealed to the target audience
  • Managed seven direct reports


Professional Honors and Awards

2002 Ahold Global Advertising & Promotions Crown Award  

2002 BI-LO Outstanding Achiever Award (awarded to the top three associates annually, 27,000 associates in five states)

2003 Best of Show ADDY Award (Greenville Ad Club) Advertising for the Arts Campaign

2003 Gold ADDY Award – Logo/Trademark

2003 Gold ADDY Award – Arts Campaign

2003 Gold ADDY Award – Arts Print

2003 Silver ADDY Award – Arts Stationary Package - Mechanic

2003 Silver ADDY Award – Arts Stationary Package – Pool Hall


Personal Honors and Awards

1992 Greenville Little Theatre Oscar Female Supporting Lead

1992 Easley Foothills Playhouse Best Choreography

2003 Centre-Stage South Carolina! ARNIE Award Outstanding Achievement in Ensemble Acting

2007 Greenville Symphony Orchestra Extraordinary Support Award

2015 Dancing with the Carolina Stars Champion

2018 Hotlanta The Classic Bronze Ballroom Champion


Professional Memberships

Greenville Professional Women’s Forum (current)


Personal Memberships

Poinsett Club, Greenville, SC


Board / Committee Work

Executive Committee of the Poinsett Club Board of Governors (current)

Chair of the Poinsett Club House Committee (2017)

South Carolina Arts Commission Foundation Board of Directors (current)

South Carolina Film Commission Advisory Board (current)

Senior Action Board of Directors (2015 – 2017) 

Bon Secours St. Francis Health System Foundation (2007 – 2015)

St. Francis Fellow (2011)

St. Francis Society (current)

Artisphere Board of Directors (2007 – 2015)

Chair of the Artisphere Performing Arts Committee (2011 – 2012)

BeachBall Foundation Co-Founder and Board of Directors (2004 – 2009)

Greenville Professional Women’s Forum (2010 – 2015)

2014 President Greenville Professional Women’s Forum

Roper Mountain Science Center Association

South Carolina Ballet Board of Directors (2000 – 2004)

Black & White Greenville Symphony Ball Chair (2008)

U.S. Navy SEAL Tribute Gala Chair (2011)


Personal

Fine dining
Cooking
Fine wines
International travel
Musical Theatre
Singing
Dancing
Acting
World events
Geopolitics
65 theatre productions, 35 leading roles
Husband Jerry have six children and eight grandchildren